Hello friends, welcome to our site.In this article we have explained the 4 types of attitude function with full explanation . Attitude performs many functions for an individual.Daniel Katz had propound four main Attitude function.
- Utilitarian function
- Knowledge function
- Ego-defensive function
- value Expressive function
It is also known as “Adaptive function”. We adopt positive attitudes towards things that help us or reward us. And try to increase the awards as much as possible and decrease the punishments. It means that we develop positive attitudes towards things that are associate with Rewards.which develops negative attitude towards things that are associate with punishments. Thus a person always tries to avoid punishment. In other words any attitude that is accept by a person’s own self-interest is consider to serve a utilitarian function.
Example of Utilitarian Function:
In an election, generally the people from ST/SC/OBC will support party which promises to keep the reservation.while the people from General category will support party which promises to end reservation.Thus the voting behavior or attitudes of both the groups are influenced by their interests served and utility.
Some attitudes are useful as they help us to develop a better understanding of the world. It also helps us to know the reasons behind any incident. These attitudes help in developing attraction towards people, things or events which will be useful in future. It provides meaning (knowledge) to life. Attitude helps in determining pre-calculated steps or predicts future events and gives us a sense of control. Thus knowing a person’s attitude helps in predicting his behavior. Attitude helps us to organize and structure our experience.
example of Knowledge Function:
If we know the person who is religious.Then we can predict that he will go to temple/mosque/church etc, according to his religion for worshiping the God.
This function of attitude protects us from accepting real or bitter truths about our-self. It also helps a person during emotional conflict situations.And it is also used to define our self-respect or ego. In other words it is use to save our self image.Thus, this function involves different defense mechanisms used by the people to protect themselves from psychological harm. These mechanisms include Denial, Rationalization and Repression etc. Generally, a person uses the ego defensive function when he is frustrate and wants to satisfy his ego.
This function helps a person in expressing his fundamental values towards other persons. In other words, it serves to express one’s central values and self-concept. Central values tend to establish our identity and gain us social approval thereby showing us who we are, and what we stand for. Generally it comes with ‘humanity.The Knowledge and Utilitarian functions comprises of outside needs (i.e. materialistic aspects) while, ego-defensive and value expressive functions comprises of inner needs (i.e. spiritual aspects). To become a successful person a person need to create between inner needs and outer needs.
What is attitude and behavior?
It is the feeling of great respect or admiration towards something and is known as the”mother of moral life”. Reverent men live their life in such a way that others would automatically respect them. For ex: Mahatma Gandhiji, Dr APJ Abdul Kalam.
Reverent man knows that the world is greater than him. They do not behave like kings and are down to earth while dealing with other people.And they care about the needs and feelings of the other people.Reverence is the pre-supposition for true love because such people care and respect others. They are also very responsible towards their own work and also to other people. The fundamental reason behind our attitude towards our-self, neighbors, culture, society or country is the attitude of reverence.This feeling of reverence binds a child to his mother. A soldier sacrifices his life because of his reverence towards the country.
How are attitudes formed?
It is basically “Consistency” i.e. no variation in the attitude of the person. A faithful person alone is reliable and responsible. He stands firm in the movement of trial.The more faithful or more consistent a men is, he will be richer and more substantial. He will be more capable of being a vessel of moral values He will have purity, justice, humanity, love and goodness. These things radiate from him. The foundational attitude of faithfulness is also the presupposition for reliability in every condition Faithfulness is viewed from two senses:
Narrow Sense: Faithfulness towards ourselves, friends, family, society and Country etc.
Broad Sense: However, if viewed from broad sense than it imparts internal affection and unity tonthe whole human life.
The development of personality of any person is only possible when he remains consistent and stands firm on his Values. However, change is the rule of nature but with respective of changes a person should stand firm and has faith in his fundamental truths and Values. For ex: Your’s faithfully is written at the bottom of letter by the subordinate to show the trust on his superior.
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